Wow, I must have just barely caught it. What a difference half an hour makes.

I can only imagine Ratner thought this was some cool inside joke that the fans would love, without realizing that the video annoyed more people than it entertained. It's like if Peter Jackson had had one of the Knights of Rohan charge into a throng of orcs screaming “Leeeeerrrooooyyyyy Jeeeeennnkkiiiiins!”. Internet pop culture should stay on the internet.