Super Bowl LIX Kendrick Lamar Gloria Leather Jacket halftime performance wasn’t just a musical highlight—it was a fashion moment anchored by his iconic Gloria leather jacket. Designed by Martine Rose, the jacket featured a varsity silhouette in black leather, emblazoned with “GLORIA” across the chest—a reference to the final track from his 2024 album GNX. Red, white, and blue paneling added a retro athletic flair, while patches like “G.National” and “I Deserve It All” gave the piece a layered meaning rooted in self-expression, resilience, and artistry.

On the back, the jacket carried the pgLang logo, connecting Kendrick’s performance to his broader creative movement. Styled with flared jeans, a backward cap adorned with a diamond pin, and his signature “a” chain, the look was both nostalgic and forward-thinking. The Gloria leather jacket became more than just a stylish outfit—it was a visual statement of Kendrick’s identity, influence, and lyrical power, cementing its place as one of the most memorable fashion moments in Super Bowl halftime history.